😃  Hi, I’m Ariel - a freelance content marketer and copywriter.

Writing? It’s always been my passion. As a kid, I would craft books out of folded notebook paper, staples, and crayons, and read them to my class. That then translated to a degree in college to becoming a published writer for past and current clients like The Knot, St. Jude Children’s Research Hospital, FastGrowingTrees.com, Alpha Prime, and more. I’ve even been featured in an NPR article about living with disability for Disability Pride Month and on HuffPost for their series about invisible illnesses.

For over 10 years now, I’ve become an expert in digital marketing, copywriting, content creation, strategy, and creative campaigns. I truly love the work I do and strive to ensure results. If you want to learn more about my history, check out more info below!

**My freelancing journey 🗺**

**Publications 📝**

✨ Testimonials ✨

**Get in touch ✉️**

**Services 📈**

**Let’s work together! 👋**

My freelancing journey 🗺

While still a student at the University of Memphis, I interned with such brands as MuggleNet.com and St. Jude Children’s Research Hospital. There, I received my BA in English, Creative Writing with a minor in Social Media Marketing. Upon graduation, I accepted a job offer with the Orpheum Theater Group and then ALSAC at St. Jude Children’s Research Hospital.

In 2018, I shifted gears from social media to content marketing, and I’ve been fortunate to consistently work with amazing clients and help to elevate their brands through blog writing, email campaigns, social media captions, landing pages, and more.

Key impact highlights:

• Helped expand social media communities from 287,000 to 585,000 Facebook followers and 257,000 to 352,000 Twitter/X followers in one year through audience-centered storytelling.
• Supported fundraising communications for ALSAC/St. Jude Children's Research Hospital, helping maintain digital experiences that contribute to more than $1.4 billion in annual fundraising.
• Increased a B2B brand’s email open rate from 1,400 per month to 5,000, and blog traffic increased by 177% in one year.
• Produced lifestyle and local editorial content for StyleBlueprint, helping engage an audience generating 410,000+ daily content impressions across digital platforms.
• Interviewed individuals and transformed personal experiences into engaging, audience-focused stories across editorial and digital platforms, including leading The Knot's Real Weddings feature content from 2024-2026.
• An 875% boost in conversions through my email marketing for a B2C client.

Check out some testimonials of past and current clients to see for yourself!

Publications 📝